Perfect Glow Sunless, a professional tanning line, and Melissa Weinberg Tanning & Beauty, a salon grade self-tanning retail line, have named The Gab Group as its agency of record.

The agency will position Perfect Glow Sunless and Melissa Weinberg Tanning & Beauty as the premier affordable luxury tanning solutions on the market. Both product lines include an organic-based top quality ingredient list, combined with skin-moisturizing botanicals.

“Melissa’s professional tanning formula will get you the ultimate sun kissed glow to a deep tropical tan,” says

Michelle Soudry, Founder of The Gab Group, spoke about Melissa’s pro tanning formula, commenting, “It applies and dries impeccably, it’s odorless, made from quality organic derived ingredients and is the best sunless color alternative for achieving that healthy glow that fits the needs of multiple skin tones.”

Sunless tanning expert and finance industry pro Melissa Weinberg created both brands. Perfect Glow is sold in over 400 spas and boutiques; and Melissa Weinberg Tanning & Beauty is for the pros to use.